The Beginnings...to now
In early 2006, Kelly Samm Adams began a long and unsuccessful search to find perfect wedding invitations for her upcoming nuptials - invitations that would absolutely “wow” her guests. Kelly was looking for something that was non-traditional, yet elegant; unusual, but not “over the top.” She had the concept of what she wanted but was simply unable to find the perfect invitations. So instead of settling for someone else’s idea of her ideal invitations, she decided to create her own. At that moment, Kelly wasn’t aware that her creativity and passion for creating her own unique and inspiring design would lead to the birth of 'RSVP to me'.
To Kelly’s surprise, she received many compliments from her wedding guests on the invitations and “day of” stationery. Her guests were equally surprised when they learned that Kelly had created all of the beautiful stationery herself. Kelly loved creating her own invitations and everyone seemed to love her designs, so she began offering her services to friends and family.
After completing a few small orders, the word of her beautiful work started to spread and her phone started ringing with more orders. Now it wasn’t just friends and family, but their friends and family as well. In just a few short months, Kelly's budding venture rapidly evolved into a small and thriving business.
In 2008, Kelly chose to leave her profession as a Speech-Language Pathologist and concentrate on her new-found career as a self-taught invitation/graphic designer and entrepreneur. It wasn’t long after establishing her business that Kelly’s talents were realized by some of the wedding community’s biggest names. In 2012 she was approached by David Tutera to design four standout invitation suites for his hit show, “My Fair Wedding.” Since then, Kelly has collaborated on stationery suites for several celebrity events, including the wedding of Dancing with the Stars dance pro Lindsay Arnold and her fiancé Samuel Cusick.
Kelly’s success can be attributed to her passion for what she does and the personal approach that she extends to every client. Kelly works directly with each client to ensure that every detail of their stationery fits their personal style and vision of the event. With that knowledge, the invitations and stationery are custom designed and assembled, with every detail taken into consideration. Kelly understands that the invitation sets the stage for the event, and she aims to bring the event to the guests even before they arrive. This is why Kelly doesn’t ever use prefabricated books or pre-made templates. To Kelly, it’s personal and the designs are as well.
2015 saw record growth for RSVP to me as well as the establishment of a second wedding and special event service with Kelly’s 'Sweet by RSVP to me' business, which offers theme-designed, and hand-crafted candy buffets and dessert tables for weddings, Bar/Bat Mitzvahs, and other special events.
In 2016, Kelly bolstered her custom greeting card offerings by debuting an online retail service offering customized day-of decor, gifts, and accessories, including bridal party presents, photo albums, guest books, and even at-home spa products.
Since it’s unlikely founding, RSVP to me has become a highly sought provider of unique, custom wedding and special occasion stationery, and has earned multi-year recognition by both Wedding Wire and The Knot for being a top provider of stationery services in New Jersey.
Today, Kelly balances her thriving business with dexterity along with her responsibilities as a wife, and mother of two, Reade and Remy. She spends her mornings and afternoons making brides’ dreams come true, and her evenings fulfilling her hockey and gymnastics-mom duties. Though her days are hectic, Kelly has never lost her passion or creativity, or her commitment to creating for each bride beautiful, unique stationery that is an integral part of her wedding day.